Merediana renamed into AIR ITALY

The second largest Italian carrier Meridiana as a result of the development and rebranding campaign was called Air Italy, the operator said. Recall that the airline is fully owned by the holding company AQA Holding (founders - 51% of Alisarda and 49% of Qatar Airways) .

The new carrier can take the leading place belonging to the bankrupt Alitalia, given that potential buyers of the Italian airline intend to purchase it not in whole, but in parts.

The fate of Alitalia serves as a clear example of how a large classical airline becomes bankrupt in conditions that are changing as a result of the liberalization of the air transportation market. Burdened with lavish commitments to its labor collective, taken in a very different economic situation, Alitalia repeatedly tried, but could not agree with its unions on reorganization, job cuts and revision of the collective agreement, and therefore does not stand competition not only from low-tariff carriers , but also on the part of modern airlines, whose employees are working on absolutely different conditions.

However, the airline Meridiana also repeatedly suffered losses, and plans to revive the unprofitable was expected from the time of purchase of its share of Middle Eastern Qatar Airways in September 2017. During a press conference in February 2018, the leadership of the two companies owning the air carrier, sounded the business plan for the development of Air Italy. By 2020, it must expand the fleet to 50 aircraft, and has already confirmed the receipt within three years of 20 new narrow-body Boeing 737MAX, beginning in April 2018. The operator will also receive five wide-bodied Airbus A330-200 from the Qatar Airways fleet in 2018 .

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